In the summer of 2004 Jesus led the development of the first Soul de Cuba Cafe in New Haven, Connecticut. Two years later, in July of 2006, Jesus opened Soul de Cuba Cafe in Honolulu, Hawaii and launched Soul de Cuba Specialty Foods.
Soul de Cuba Specialty Foods is the first ever nationally distributed Cuban food product line. In 2010, the Soul de Cuba Cafe franchise program was launched. Jesus and Henry Tamasese founded the Cubanakoa Foundation which serves to celebrate human kind’s shared history, stories and journey.
Since 2009, Jesus and members of the Cubanakoa Foundation and Kahumana community have worked to improve relations between the United States and Cuba by way of cultural exchanges and anthropological studies linguistically linking the people of the Caribbean to the peoples of the pacific.
Jesus and several community leaders in Hawaii, Samoa and Connecticut are working together to draft a hospitality industry educational course on the interconnection between peace and hospitality. Inspired by teachings of His Highness Head of State of Samoa, Tui Atua Tupua Tamasese Efi who stated that "we constantly need to search for meaning, nuance, and metaphor to find substance and establish context in our dialogue with our ancestors, with ourselves and with our cultures.”
The emphasis on sustainability as defined in the crucial values of Pacific Island culture through alofa, aloha and fa'alo'alo and in South African unbutu are the footprints we are creating today. When we think of the workplace with it's many challenges we are reminded that "conflicts are products and reflections of disharmony, and that in the Samoan culture disharmonies are resolved through the co-existence of remorse and forgiveness on the one hand, and the privileging of alofa (meaning, love and compassion) and Aiga (family) on the other."
Our goal for this educational program, is to seek harmony. We are aware that peace exist when harmony exists. Linking the Peace of Hospitality serves our employees and customers, providing tools to uncover meaning and truths and substance to nourish and protect us as we navigate, together, to a harmonious existence.